We developed multi-layered campaigns to create positive awareness, build brand loyalty, drive future visits and spread goodwill. We also integrated the center’s tenants by crafting custom campaigns with influencers ranging from fashion features, recipe videos and styled shoots with brands like: Whole Foods, REI, Play Street Museum and Piattello. We earned an average audience of 3 million per campaign and received the prestigious national MAXI award from ICSC for a grand opening PR campaign we developed and facilitated. We helped position Westbend as a premier shopping destination. This included strategic planning, events, influencer initiatives, media relations, developing creative and building community through social and online media. We’ve hosted major press events for new tenants, garnering an audience up to 1.7 million per campaign. We’ve also helped develop custom events like a Gallery Night collaboration that attracted many attendees. We’ve raised awareness for tenants and built multi-faceted initiatives for brands like Tyler’s, Ascension Coffee, Blue Mercury dear hannah, and Bonobos.